The Breadth layer is about having a variety of experiences. It is about becoming more comfortable with the way we do business whether in a new country or in a new segment. Gaining this experience empowers Associates to take more credible and informed decisions and understand where the value comes from. Some of these experiences can be checked off simply by working in project teams that are cross-segment, cross-country, or within different types of business models (i.e. Mature vs Emerging markets, CPG vs Retail, DTC or Services business, Shared services business).